Armani Exchange Is Getting A Sophisticated, Minimalist Revamp


Our fashion news for the week is in. Armani Exchange has launched its White Edition capsule collection, a seven-piece grouping that marks the beginning of a rebranding effort for the line. Just in time for spring, the White Edition features dresses, culottes, tops and a blazer in gauzy textures, sheer paneling, and breezy pleats. You can clearly see the departure from Armani Exchange collections of season's past. The new direction is more about structure and Armani's signature sleek lines in great-feeling fabrics, bringing the Exchange arm of his Armani empire more in line with the others - Emporio, Giorgio, Prive, Jeans and Collezioni. We've been told Signor Armani really has his hands in the initiative, which we are absolutely tickled pink to hear. The man is a genius.

Expect to see more in this vein, as the entire Armani Exchange brand is getting this upgrade. Another capsule collection will be released later this year, complementing the White Edition well, and then a full Spring 2016 collection is coming down the line. Until then, we give you the #AXWhiteEdition.

Culotte, $120