Julie Sariñana of Sincerely Jules: “Love Every Piece of You—Otherwise, No One Else Will.”


Last week, Aerie brought their #AerieReal campaign to life in South Beach, and put on the largest unretouched selfie in the world. I'm obviously all about Aerie and their use of unretouched real models in their campaigns, so of course I went. While I was there, I was fortunate enough to chat up one of the hosts, fashion blogger extraordinaire Julie Sariñana of Sincerely Jules fame, who joined Mae Whitman (our fave from "The Duff"), DJ Hannah Bronfman and photographer Gray Malin who was on deck to capture a stunning aerial image. Jules was happy to be in Miami, I was happy to sit down with her. It was a win-win. And yes, she’s as cool as she looks.

Let the fan-girling commence:

I love what you do and love your t-shirts. That’s actually how I found you originally, through your “Dream, Believe, Achieve” tee.

That’s my motto. That’s what I always try to tell people. Just dream it, believe it, and you’ll achieve it.

When did you know you’d made it as a blogger?

For me, it was a moment where 1) brands started reaching out to me and I thought, “Oh wow, this is unique. I don’t know what this is but I’ll run with it”; and then 2) It was when Next agency reached out to me to represent me. I thought that this can be something more than just a hobby.

And how do you best utilize your platform?

It’s really important to stay true to who I am, whether it’s through my photography or my writing or just my point of view. It really helps me work with brands that I relate to, such as [Aerie], where it’s promoting a positive message through my platform.

Why did you want to get involved with the #AerieReal campaign?

I have a really close relationship with the brand itself. I worked with them four years ago on a different campaign, so when they came out with this particular campaign about being real, I thought that it was a genius idea to help promote unretouched models. The industry really hones in on the standard. They want the perfect girl with the perfect body. In reality, we need to embrace who we are with flaws and everything. It’s amazing to be a part of something that I can promote with my audience and tell people it’s ok to not use a filter, it’s ok not to use Photoshop and just to be you and really love yourself for who you are.

Are you going to take advantage of the Miami setting?

Of course! I have to do some impromptu shoots. The palm trees, the sea and everything. It’s very Instagram-worthy.

Are you big into selfies?

I am, but I try not to post too many. The way I look at my Instagram, I look at it as a visual diary for me. So I have to make sure that each photo is like a food, a palm tree, a selfie and something else. I can’t do back-to-back selfies. That’s doing too much.

Keys to success for a fledging blogger?

I think the best advice I can give to really anyone who’s trying to get into blogging or being their own boss or entrepreneur, is just don’t be afraid and just go for it. I know that it may seem scary to drop everything and do it, but maybe start it off as a hobby. And be really consistent. Consistency is super key to really building something long term. Consistency and staying true to who you are. It’s really easy to lose yourself in this, because you get flown out, you get to work with cool brands, you get to go to cool parties front row… Remain humble always, no matter the opportunities and no matter where you go. Surround yourself with positive people that will support you and will help you to take you to where you need to. I think it’s all about collaborating and helping each other, and networking.

What does real mean to you?

Real to me means embracing who you are as a person, as a girlfriend, as a friend, as a mom, as all these things that we are every day. And really loving who you are with everything that you’ve got. It’s really loving every little piece of you because otherwise no one else will.


You heard it here first, kids! Julie Sariñana of Sincerely Jules, brought to you by Julia of The SLF. [Fist bump]