Good News: You Can Now Design Your Own Shoes Online
Ever been in one those shopping funks where you just need that perfect pair of pumps but you can't, for the life of you, find them? You canvas every boutique, mall, TJ's, and outlet and nothing. Nothing in your size, or it's the wrong color, or the heel isn't right. Consider your sole struggle over.
A nifty website, Shoes of Prey, which is a Sydney, Australia-based company (because all things fashion-cool seem to come out from Down Under these days), is inviting you into the design process. Homegurl, you get to design your own shoes.
From fabrics and colors, to heel height and width, to toe shape and strap placement, Shoes of Prey's 3D design studio takes you from beginning to end, starting with a shoe style selection. Choose from 16 different basic styles: heels, ballet flats, wedges, pointy-toe flats, ankle booties, strappy sandals, whatever your dogs are barking for. From there, customize with various heels, straps, toe shapes, and then it's on to colors and fabrics in leathers and snakeskin and metallics, oh my!
This company has been revolutionizing the footwear industry in Australia and beyond since 2009. They've shown at New York Fashion Week and Australian Fashion Week in collaboration with several edgy, cool designers you should get to know, like accessories designer Mandy Coon and Jonathan Simkhai.
This business model and user experience is on trend with the industry lean toward the democratization, personalization and instant gratification of fashion in instances where tech and fashion merge to disrupt the traditional design-house process (M. Gemi, Nike SNKRS, Lyst, Keep, and so on).
All so you can create shoes as unique as you. Isn't that fun?
Your new kicks will arrive to your door in six weeks and shipping's free to most U.S. destinations AND they honor a 365-day return or remake policy. As they say, if the shoe doesn't fit, remake it.
Pro: You'll never arrive at an event wearing the same heels as someone else at the party. So there's that.
The only thing left to do is channel our inner Manolo and get to the drawing board -- er, app.